Our Team

We use our vast expertise to work with major brands and agencies in developing the best solution for you. Whether you are looking for an online point based loyalty scheme, tactical sales promotion or an on-pack consumer offer, Be2B can provide everything from one source. We have over 20 years of experience in this industry and are passionate in delivering the best service possible. Quite simply, we use our passion to drive your results.

Steve Wharton

Director of Sales

Steve Wharton joined the business in 2016 to establish our "business to business" division having previously been with Argos4Business for many years. Steve has been instrumental in growing the business along with his sales team, working with new and existing clients to implement innovative gift with purchase arrangements and...

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Paul King

Account Director

Paul joined BeValued in 2017 as an Account Director for the Be2b Division, with over 20 years’ experience in the Promotion and Incentive sector, Paul has a wealth of knowledge and contacts that have grown the business to what it is today.

Paul specializes in...

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Steve Williams

Head of Purchasing

Steve has been in the Corporate Gifting and Reward business since 2011, having come from a product management position within Samsung UK.

Steve is the Head of Purchasing for the Be2B Division, ensuring stock is purchased to fulfil the business’s needs. With wide ranging purchasing...

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Colin Bassett


Colin Bassett is one of the founders of the Be Group and was appointed as CEO of the Group after the acquisition of LMG in 2008. Colin’s focus is on growing the group across both the insurance contents claims market and strategic partnerships in other...

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Chris Mansell

Trade & Engineering Operations Manager

Chris joined BeValued in March 2009, having spent the previous eight years working within the insurance sector. His first role was as a Client Operations Manager before moving roles to head up the day-to-day operations of our Engineering, Be2B and Salvage departments.

As part of...

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Tanya Taitt

Head of People and Performance

Tanya has more than 15 years experience working in Human Resources predominantly in the insurance industry.

Tanya is passionate about employee experience, development, recruitment, training and workplace culture. Working within the Executive team, Tanya has been instrumental in developing recruitment strategies including partnering with local...

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Mark Willoughby

CFO & Head of Operations - Be Valued and Home Options

Mark was appointed Chief Financial Officer for the Group in 2008. He has overall responsibilty for the group's financial affairs, providing insights and analysis to support the strategic direction of the business.

Mark arrived at the Group as a chartered certified accountant with experience across...

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